Learn about Datarize

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Key Features of Datarize

Datarize is an all-in-one growth solution that takes you from data-driven analytics to campaign action in one step.

1. Easy installation and data collection/analytics

• We support the collection of acquisition, impression, and click data, along with customer Metadata for your store, without incurring any development or installation expenses. The process involves adding scripts and integration with your hosting company. (Integration work is necessary for custom sites.)

• We use the data we collect to profile your store to estimate your customers' product and category of interest, purchase probability, churn rate, and support campaigns utilizing the data.

2. On-site campaigns

• We optimize impressions by campaign and banner creative with advanced modeling and adaptive A/B testing.

• We optimize the frequency of campaign impressions based on customer banner responsiveness, taking into account customer fatigue.

• You can automatically create/expose personalized creatives for each campaign audience.

3. Message campaigns

• We support easy campaign setup and automation, allowing you to set up different CRM campaigns for different stages of the customer's conversion journey with minimal resources.

• You can automatically generate personalized image/text creative for each campaign audience to send out messages.

• You can create audiences with different conditions, choose the right creatives for them, and send campaigns.

• We provide comparative indicators for purchase CVR and conversion revenue by recipient and non-recipient groups for KakaoTalk campaigns.

• We limit the frequency of message delivery by considering customer fatigue.

4. SMS campaigns

• We support sending SMS campaigns to encourage users to add the store's KakaoTalk Channel after attempting to send a Friend Talk and failing.

5. Store analytics data provision

• Every morning, we send a report to your KakaoTalk's Alim Talk to help you monitor your store's core metrics.

• The core metrics, funnels, acquisition, products, cohorts, and segments pages provide various profiling data to provide insights into which actions to take to improve which indicators.

👇 Follow these onboarding guides to help you grow your store with Datarize! 🎉